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JIA Sports Academy – Our Goals
JIA Sports Academy – Our Goals
At JIA Sports Academy, our goals are rooted in purpose, passion, and possibility. We are not just building footballers; we are shaping futures, changing lives, and creating leaders both on and off the pitch.
Our vision goes far beyond the boundaries of the football field. While we are fiercely committed to producing world-class athletes and placing them on global stages from elite clubs to international tournaments, we know that true success is not limited to trophies or headlines. Our ultimate goal is to develop complete individuals, equipped to thrive in every arena of life.
That is why we place a strong emphasis on education and personal development. Every
JIA player is given the opportunity to pursue quality education alongside their athletic training. We empower our athletes with knowledge, critical thinking, and life skills that extend far beyond the game. Because we know football may be the dream, but education is the foundation.
Our academy also provides career pathway programs and work placement opportunities outside of football. We believe every talent has a place to shine, whether it’s becoming a lawyer, engineer, sports analyst, media personality, coach, or entrepreneur. We open doors, we guide journeys, and we build bridges to brighter, more secure futures.
Our goal is simple but powerful:
To raise a generation of unstoppable young men and women who dare to dream, who dare to work, and who dare to win no matter the field they choose.
We are passionate about unlocking potential, and we are committed to creating an environment where every player is seen, supported, and prepared not just to survive, but to soar.
At JIA, we build champions with compassion, nurture excellence with discipline, and combine sport, education, and opportunity to create a lifelong impact. Because Just Incredible Athletes aren’t born, they’re made, shaped, and unleashed by a system that believes in more than talent. We believe in transformation. We believe in legacy. And we believe the world will hear our name not just for what we do, but for who we raise.
JIA Sports Academy, where the dream begins, and the future is unstoppable.
From Dreams to Destination
At JIA Sports Academy, we believe in shaping the future of football by nurturing raw talent from a young age. Our program welcomes young athletes between the ages of 7 – 16, equipping them with world-class training, discipline, and values that go beyond the pitch.
Through dedication and structured development, our players are prepared for the next big step, transitioning to Morocco for advanced opportunities. By the ages of 16 – 20, these athletes are empowered to showcase their skills on a broader stage, bridging their passion with professional pathways.
We don’t just train players, we create global athletes ready for the future.
Why Morocco?
Strategic Location and Natural Advantage
Located in the northwest of Africa, Morocco occupies a uniquely strategic position with over 3,000 km of Atlantic coastline and 550 km on the Mediterranean Sea. The country boasts a diverse landscape including mountains, plains, deserts, rivers, and approximately 1 million hectares of forest spanning a total area of 446,550 km².
Demographics
Morocco has a population of approximately 33 million, with 52% residing in urban areas and 48% in rural communities. Notably, nearly half the population is under the age of 20, reflecting a youthful demographic with long-term growth potential.
Political and Economic Stability
In recent years, Morocco has made significant strides in democratic governance, human rights, and social-economic reforms. The country is home to a vibrant civil society and free press, making it one of the most open and tolerant nations in the MENA region.
Economic Progress and International Recognition
Morocco has liberalized its trade regime and strengthened its financial sector, leading to increased economic productivity and resilience. The country enjoys financial stability, with ongoing government commitment to reform.
It holds an “Advanced Status” with the European Union, recognizing Morocco’s sustained efforts in political and economic reform and promoting deeper trade and diplomatic ties.
1.Gateway to Europe and International Exposure
• Proximity to Europe: Morocco lies just 14 km from Spain, offering immediate access to top European football markets such as England, Spain, France, Portugal, belgium and Italy.
• Visa & Travel Access: Moroccan residency provides easier access to European Schengen visas, giving athletes more opportunities for trials and exposure.
• Scouting Advantage: Many European clubs scout heavily in Morocco due to its high-profile football tournaments and strong youth development programs.
Moroccan clubs are frequently visited by clubs from Ligue 1, La Liga, and the Belgian Pro League.
2. Strong Football Culture and Infrastructure
• Government Investment in Football: Morocco has invested heavily in football infrastructure through its Royal Moroccan Football Federation (FRMF). Over €65 million was spent on developing Mohammed VI Football Complex, considered one of the most advanced in Africa.
• Training Facilities: The country offers FIFA-standard pitches, recovery centers, accommodation, and sports medicine units, which are ideal for high-level athletic development.
• Host of Major Competitions: Morocco has hosted multiple CAF tournaments, the FIFA Club World Cup, and is a key partner in the 2030 FIFA World Cup bid alongside Spain and Portugal. This reflects global recognition and preparedness.
3. Competitive But Accessible Football Leagues
• Botola Pro League (First Division): Offers a competitive but attainable platform for emerging African talents to showcase their skills.
• Pathway for Foreign Players: Moroccan clubs are increasingly recruiting talented West African youth, with several players transitioning from Moroccan clubs to European teams.
Example: Achraf Dari, formerly of Wydad Casablanca, moved to Stade Brestois in France after excelling locally.
4. Cultural and Linguistic Affinity
• Morocco shares strong cultural, religious, and social similarities with most West African countries, making integration easier for young athletes.
• Language Advantage: French and Arabic are dominant in Morocco, and many West African athletes already have proficiency in French, aiding classroom and off-pitch learning.
5. Cost Efficiency & Lifestyle
• Affordable Living Costs: Compared to most European countries, Morocco offers high-quality living and training conditions at significantly lower costs, making it budget-efficient for long-term training programs.
• Stable Environment: Morocco is considered one of the safest and most politically stable countries in Africa, essential for housing and developing youth athletes abroad.
6. Growing Recognition of Moroccan Talent on the Global Stage
• Morocco’s performance in the 2022 FIFA World Cup reaching the semi-finals has placed a global spotlight on Moroccan football and its development system.
• Top academies like Mohammed VI Academy are producing players now active in major European leagues, proving the country’s capacity to develop and export
world-class talent.
7. Supportive Investment Environment for Sports Projects
• Morocco encourages private investment in sports, offering:
o Tax holidays and land access for sports infrastructure.
o Government and municipal partnerships for sports initiatives.
o Opportunities for foreign investors and NGOs to collaborate on sports development.
Board of Directors

Abdul Aziz Abubakar
Academy Director/IT

Eric Anyan
Club Agent

Bonnah Derrick
Head of Scout, Africa

Edem Yaw Dzam
Assistant of Scout, Africa
Tournament and League
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